Domino’s doubles down on voice ordering

dominos exterior

Domino’s has added another way for customers to order a pizza with minimal finger lifting—this time with a voice-ordering platform born out of a partnership with Amazon.

Using Amazon Echo, a wireless speaker, customers can place and track pizza orders, though they are limited to their most recent order or Easy Order (a default favorite order) when using the device.

The chain already enables customers to order pizza via Twitter or emoji, and offers voice ordering through its mobile app. The latest addition marks the eighth platform in Domino’s Anyware digital-ordering suite.

Amazon Echo ordering will be available in time for Super Bowl 50, the chain said.

"We want to continue making ordering pizza as convenient as possible, and this is no exception,” Dennis Maloney, Domino's chief digital officer, said in a statement. “Customers can order from anywhere they are, including from the comfort of their couch while watching Sunday's football game."

Want breaking news at your fingertips?

Get today’s need-to-know restaurant industry intelligence. Sign up to receive texts from Restaurant Business on news and insights that matter to your brand.


More from our partners