Domino’s Pizza said it has teamed up with General Motors and another partner to build a line of custom delivery cars it will roll out to 25 U.S. markets.
Forbes reported that franchisees will buy the cars—basically customized Chevrolet Sparks—for $20,000 to $25,000 each. Domino’s will pay to customize the cars with warming ovens and racks for 80 pizzas.
Other unique features include a “puddle light” that beams a Domino’s logo onto the ground.
The vehicle design, dubbed Domino’s DXP (for “Delivery Expert"), is the first crafted with the aim of revolutionizing pizza delivery, Russell Weiner, Domino’s U.S. president, said in a statement.
The 100 vehicles to be distributed in the rollout will make up a small portion of the chain’s overall delivery fleet, as employees’ own vehicles will continue to make the bulk of deliveries, Domino’s said.
Markets that will receive the vehicles include Dallas, Boston, Detroit, Seattle, Indianapolis and New Orleans.
Domino’s has been on an innovation tear in recent months, rolling out a variety of ordering and delivery initiatives that helped the pizza chain boost comps by 10.5 percent year over year during the most recent quarter.
Customers’ ideas for the vehicle design were initially solicited as part of a crowdsourcing effort, the chain said, from which it identified “hundreds” of potential concepts.