Domino’s tries robot delivery

dominos robotic unit

Domino’s is taking its tech investments to the next level, as the chain gears up to test delivery via autonomous robot in New Zealand, according to Ars Technica.

The robot—called Domino’s Robotic Unit, or DRU—contains two compartments that hold beverages and up to 10 pizzas, and are unlocked by customers using an assigned code.

DRU, which is designed to travel on both sidewalks and roads, took its first trial run on March 8, per a video released by Domino’s.

 

 

The pizza chain is working with the New Zealand government to coordinate larger robot trials, though specific details on timing have not been shared, Ars Technica reports.

Domino’s tech emphasis has been a major sales driver for the chain, with its recent comps significantly outpacing those of its major competitors. On its New Zealand website, the chain called the “cheeky and endearing” robot “a step forward” in Domino’s work to commercialize delivery technology.

The chain currently offers mobile ordering via nine platforms—including Apple Watch, Amazon Echo, Twitter and others—and is also testing a line of custom delivery cars in select U.S. markets.

Read the full story via Ars Technica. 

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Financing

Gas prices are falling. So what does that mean for restaurants?

The Bottom Line: The price of gas has been falling much of the year and is below $3 per gallon in some states. Will that give operators a sales boost?

Financing

In Starbucks, an example of technology gone too far

The Bottom Line: As chains add more and more technology to get customers through the door, they may want to look at the issues at the coffee shop giant.

Financing

What on earth is a whole business securitization and why is it so popular?

The form of financing, which allows companies to borrow money at lower interest rates, has caught a lot of attention lately thanks to Subway and TGI Fridays. Here’s an explanation of what it is.

Trending

More from our partners