Domino’s tries robot delivery

dominos robotic unit

Domino’s is taking its tech investments to the next level, as the chain gears up to test delivery via autonomous robot in New Zealand, according to Ars Technica.

The robot—called Domino’s Robotic Unit, or DRU—contains two compartments that hold beverages and up to 10 pizzas, and are unlocked by customers using an assigned code.

DRU, which is designed to travel on both sidewalks and roads, took its first trial run on March 8, per a video released by Domino’s.



The pizza chain is working with the New Zealand government to coordinate larger robot trials, though specific details on timing have not been shared, Ars Technica reports.

Domino’s tech emphasis has been a major sales driver for the chain, with its recent comps significantly outpacing those of its major competitors. On its New Zealand website, the chain called the “cheeky and endearing” robot “a step forward” in Domino’s work to commercialize delivery technology.

The chain currently offers mobile ordering via nine platforms—including Apple Watch, Amazon Echo, Twitter and others—and is also testing a line of custom delivery cars in select U.S. markets.

Read the full story via Ars Technica. 

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.


Exclusive Content


How Popeyes changed the chicken business

How did a once-struggling, regional bone-in chicken chain overtake KFC, the formerly dominant player in the U.S. market? With a fixation on sandwiches and many more new restaurants.


Get ready for a summertime value war

The Bottom Line: With more customers opting to eat at home, rather than at restaurants, more fast-food chains will start pushing value this summer.


Inside Chili's quest to craft a value-priced burger that could take on McDonald's

Behind the Menu: How the casual-dining chain smashes expectations with a winning combination of familiarity and price with its new Big Smasher burger.


More from our partners