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Emerging Brands

Sweetgreen opens a year-round market

The fast-casual salad chain turned one of its units into a grocery store, selling local produce and other items.
Photograph courtesy of Sweetgreen

Fast-casual salad chain Sweetgreen has converted its first unit into a small market, selling produce and other food products made near the suburban Washington, D.C., store.

Customers can’t order Sweetgreen items directly from the market, but the shop offers several tie-ins to the growing chain.

The Tavern, as the new market is called, will soon become a pickup spot for Sweetgreen orders that are placed online from a nearby Georgetown location. 

Frozen yogurt, which was removed from Sweetgreen’s menu several years ago, is available at the store—made by a local gelato shop.

Some items, including Parmesan crisps and local cheeses, are used at nearby Sweetgreen locations. The shop also sells kombucha, vinegar, coffee, honey, condiments, fresh produce and dairy items, among others.

“Aligning with the brand’s core values of transparency and responsible supply chain, Sweetgreen sources from partners and growers they know and trust, letting their yield and the seasons dictate what’s sold,” the chain said in a press release.

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