facebook pixal
Emerging Brands

Veggie Grill makes major college campus play

Photograph courtesy of Veggie Grill

Plant-based restaurant chain Veggie Grill has inked a deal with Sodexo to help the brand expand on college campuses.

Sodexo expects to bring the brand to “select college and university locations” as soon as next school year.

“College students are at the forefront of the plant-based movement and they are more mindful about what they eat,” Veggie Grill CEO Steve Heeley said in a statement. “We look forward to partnering with Sodexo to serve our plant-based food to a wider audience of university students and faculty.” 

Veggie Grill offers a fully vegetarian menu, featuring such items as a Whole Earth Bowl and a “Crab” Cake sandwich. 

The fast casual currently has 32 units, some of which are already located near college campuses.

Want breaking news at your fingertips?

Get today’s need-to-know restaurant industry intelligence. Sign up to receive texts from Restaurant Business on news and insights that matter to your brand.

Trending

More from our partners