If mainstream consumers would try Veggie Grill’s meatless signatures, they’d likely be hooked. Or so management is betting in developing the concept as a flavor craver’s alternative to conventional (read: fat-reliant) fast-food joints. They insist their meat replacements are as tasty and chewy as the real thing. Still, preconceptions can be stubborn; can meat lovers be coaxed to try something labeled veggie? The breadth of Veggie Grill’s appeal could depend on a flexivore’s true flexibility. 

LocationWestlake Village, Calif.
2013 Systemwide Sales ($000)$26,600,000*
YOY Sales Change60.7%
2013 U.S. Units22
YOY Unit Change46.7%
2013 Average Unit Volume ($000)$1,400,000*
Future 50 Year2014

*Technomic estimate

For more insights from Technomic as well as Technomic’s analysis, growth forecast and more:

Find Out More