Gigi’s is infused with the personality of Gigi herself, the founder of the concept and a musician-turned-cupcake baker. Her rags-to-riches story is relayed on the website, along with the personal yarns of new franchisees who join the “family.” That spirit of connection, and the fact that 10 daily-changing cupcakes are baked fresh in each store sets Gigi’s apart in the narrow dessert niche.
Location | Franklin, Tenn. |
---|---|
2013 Systemwide Sales ($000) | $35,000,000 |
YOY Sales Change | 17.2% |
2013 U.S. Units | 95 |
YOY Unit Change | 20.3% |
2013 Average Unit Volume ($000) | $400,000* |
Future 50 Year | 2014 |
Franchising | Yes |
*Technomic estimate
For more insights from Technomic as well as Technomic’s analysis, growth forecast and more: