Lee’s evolved from a catering truck in the early ’80s to a chain of brick-and-mortar stores built around a menu of traditional Vietnamese banh mi sandwiches. Its several prototypes are adaptable to locations in shopping malls, near office buildings or adjacent to college campuses. The customer base is broad, but younger crowds dominate. Brightly lit menu boards display the lineup in several languages, a nod to the large number of Asian and Hispanic patrons.
| Location | San Jose, Calif. |
|---|---|
| 2013 Systemwide Sales ($000) | $26,200,000* |
| YOY Sales Change | 16.4% |
| 2013 U.S. Units | 53 |
| YOY Unit Change | 15.2% |
| 2013 Average Unit Volume ($000) | $530,000* |
| Future 50 Year | 2014 |
| Franchising | Yes |
*Technomic estimate
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