Do not—repeat, do not—read this entry aloud. The mere mention of Umami Burger can trigger a stampede among the Yelp crowd. The catnip is a secret house sauce that’s blended into the hand-formed, ground-on-premise burgers, adding a pinch of Japanese mysticism to the fast-casual chain’s specialty. It supposedly packs umami, a sixth, indeterminate taste in Asian lore. A hip ambience also is an intended lure for the dressed-in-black set.
|Location||Los Angeles, Calif.|
|2013 Systemwide Sales ($000)||$37,400,000*|
|YOY Sales Change||70.0%|
|2013 U.S. Units||22|
|YOY Unit Change||57.1%|
|2013 Average Unit Volume ($000)||$2,100,000*|
|Future 50 Year||2014|