This concept, developed by early Subway franchisee and wine aficionado Bill Humphries, sets itself apart from other steakhouses by actively marketing to women; females account for 45 percent of its customers. It courts them by opening up the space with light woods and vibrant colors, setting the table with fine china and offering a value-priced wine list with a by-the-glass selection. The female-friendly menu goes beyond the usual steak and seafood with entrees such as Pecan Crusted Trout and Beef Short Rib Stroganoff.
Location | Fort Wayne, Ind. |
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2013 Systemwide Sales ($000) | $43,000,000 |
YOY Sales Change | 19.4% |
2013 U.S. Units | 9 |
YOY Unit Change | 12.5% |
2013 Average Unit Volume ($000) | $4,800,000 |
Future 50 Year | 2014 |
Franchising | No |
*Technomic estimate
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