This concept, developed by early Subway franchisee and wine aficionado Bill Humphries, sets itself apart from other steakhouses by actively marketing to women; females account for 45 percent of its customers. It courts them by opening up the space with light woods and vibrant colors, setting the table with fine china and offering a value-priced wine list with a by-the-glass selection. The female-friendly menu goes beyond the usual steak and seafood with entrees such as Pecan Crusted Trout and Beef Short Rib Stroganoff. 

LocationFort Wayne, Ind.
2013 Systemwide Sales ($000)$43,000,000
YOY Sales Change19.4%
2013 U.S. Units9
YOY Unit Change12.5%
2013 Average Unit Volume ($000)$4,800,000
Future 50 Year2014

*Technomic estimate

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