This concept, developed by early Subway franchisee and wine aficionado Bill Humphries, sets itself apart from other steakhouses by actively marketing to women; females account for 45 percent of its customers. It courts them by opening up the space with light woods and vibrant colors, setting the table with fine china and offering a value-priced wine list with a by-the-glass selection. The female-friendly menu goes beyond the usual steak and seafood with entrees such as Pecan Crusted Trout and Beef Short Rib Stroganoff.
|Location||Fort Wayne, Ind.|
|2013 Systemwide Sales ($000)||$43,000,000|
|YOY Sales Change||19.4%|
|2013 U.S. Units||9|
|YOY Unit Change||12.5%|
|2013 Average Unit Volume ($000)||$4,800,000|
|Future 50 Year||2014|