Burritos accented with Thai, Cajun, Indian and Mexican flavors draw eaters to Boloco. To increase its healthy offerings, the chain recently expanded its line of salads and bowls, adding quinoa and kale. Eco-consciousness is key to the concept’s mission, and most stores are green-certified. They tout reclaimed materials, compostable cups and bowls, recycling programs and humanely raised meat. Millennials are Boloco’s target audience and units often are located near college campuses.
|2013 Systemwide Sales ($000)||$26,700,000*|
|YOY Sales Change||22.1%|
|2013 U.S. Units||23|
|YOY Unit Change||15.0%|
|2013 Average Unit Volume ($000)||$1,200,000*|
|Future 50 Year||2014|