Freshii’s angle is simple: Its “Eat. Energize.” tagline is delivered largely to a lunchtime crowd through healthy salads, soups, wraps and bowls as well as cold-pressed juices and smoothies. The customizable food is dished Chipotle-style, natch. Adding in overseas units, Freshii operates more than 75 locations in eight countries. But Freshii’s commitment to health isn’t just a slogan. Last fall, CEO Matthew Corrin, who founded the company in Toronto nine years ago when he was 23 years old, partnered with an innovation firm to launch Fresh Startups. Corrin will take an active role coaching applicants in the incubator-style program that promises to seed health and wellness-focused technology businesses, and allow them to test ideas on Freshii customers.
| Location | Chicago, Ill. |
|---|---|
| 2013 Systemwide Sales ($000) | $31,600,000* |
| YOY Sales Change | 29.0% |
| 2013 U.S. Units | 42 |
| YOY Unit Change | 44.8% |
| 2013 Average Unit Volume ($000) | $890,000* |
| Future 50 Year | 2014 |
| Franchising | No |
*Technomic estimate
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