Leadership

Veggie Grill adds two executives to ranks, focuses on expansion

The vegan fast casual hires industry vets to oversee real estate and culinary innovation as the brand looks to double its units.

Fast-casual vegan chain Veggie Grill is ramping up for expansion with the hiring of a vice president of real estate, who is charged with guiding the brand on a mission to double its units by 2020.

Tim Welsh, who previously served as vice president of real estate for The Coffee Bean & Tea Leaf, has also worked as an executive at Sweetgreen.

In addition, Veggie Grill announced the hiring of Kajsa Alger as director of culinary innovation. Alger previously partnered with Susan Feniger as the executive chef of Mud Hen Tavern in Los Angeles, and has also served as corporate chef of Border Grill Restaurant Group.

“Veggie Grill is experiencing an exciting growth phase, recently opening two locations in Chicago, with plans to increase stores on the West Coast, in Chicago and expand to Boston later this year,” said Veggie Grill CEO Steve Heeley. “We feel confident that both Tim and Kajsa bring the positive personal energy, innovation and passion that will help advance Veggie Grill in existing and new markets.”

Veggie Grill, which specializes in plant-based comfort foods, currently has 30 units.

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Financing

Despite their complaints, customers keep flocking to Chipotle

The Bottom Line: The chain continued to be a juggernaut last quarter, with strong sales and traffic growth, despite frequent social media complaints about shrinkflation or other challenges.

Operations

Hitting resistance elsewhere, ghost kitchens and virtual concepts find a happy home in family dining

Reality Check: Old-guard chains are finding the alternative operations to be persistently effective side hustles.

Financing

The Tijuana Flats bankruptcy highlights the dangers of menu miscues

The Bottom Line: The fast-casual chain’s problems following new menu debuts in 2021 and 2022 show that adding new items isn’t always the right idea.

Trending

More from our partners