facebook pixal

El Torito, Chevys owner changes its name to Xperience XRG

Z Capital completes the purchase of what was called Real Mex Restaurants out of bankruptcy court.
Photograph: Shutterstock

Z Capital Group on Monday completed its acquisition of the multibrand company Real Mex Restaurants and has already made one important change: its name.

The operator of Acapulco, Chevys Fresh Mex, El Torito, Las Brisas, Pink Taco and Sinigual changed its name to Xperience XRG Restaurant Group.

Randy Sharpe, recently appointed Xperience’s CEO, called the chain’s concepts “strong brands with loyal customers.”

He said that the company “is well-positioned to capitalize on its hospitality-focused culture.”

Real Mex filed for federal bankruptcy protection in August, its second such filing since 2011. The company over the years has shrunk from more than 200 locations before the previous filing to 68 at the time of the August bankruptcy.

Z Capital was already a part owner of the company when it agreed to buy the Cypress, Calif.-based chain operator.

James Zenni, Z Capital’s CEO, said the company under its new name and leadership would seek to expand both organically and for acquisitions.

“We look forward to this next chapter with Xperience XRG as we pursue organic growth opportunities to expand our national footprint and simultaneously enhance the portfolio through strategic acquisitions to drive value for our stakeholders,” Zenni said in a statement.

Rahul Sawhney, senior managing director for Z Capital, said that the rebranding of Real Mex to Xperience “speaks to an unfettered focus on the highest standards of everything that goes into guest experience.”

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.


Exclusive Content


A tweet comes between Grubhub and McDonald's franchisees

The Bottom Line: The fast-food burger chain’s former top U.S. corporate relations officer said, “cry me a river” in a now-deleted tweet about McDonald’s franchisees. It didn’t go over well, either with them or his new employer, Grubhub.


Burger King borrows preps from fine dining to innovate the menu

The burger chain’s new culinary focus reflects head chef Chad Brauze’s experience and passion gained in Michelin-starred restaurants.


Why the 2021 restaurant buying spree may come back to haunt some operators

The Bottom Line: Franchisees in particular jumped at the chance to scoop up restaurants in 2021, often paying sky-high multiples in the process. And then inflation hit.


More from our partners