El Torito, Chevys owner changes its name to Xperience XRG

Z Capital completes the purchase of what was called Real Mex Restaurants out of bankruptcy court.
Photograph: Shutterstock

Z Capital Group on Monday completed its acquisition of the multibrand company Real Mex Restaurants and has already made one important change: its name.

The operator of Acapulco, Chevys Fresh Mex, El Torito, Las Brisas, Pink Taco and Sinigual changed its name to Xperience XRG Restaurant Group.

Randy Sharpe, recently appointed Xperience’s CEO, called the chain’s concepts “strong brands with loyal customers.”

He said that the company “is well-positioned to capitalize on its hospitality-focused culture.”

Real Mex filed for federal bankruptcy protection in August, its second such filing since 2011. The company over the years has shrunk from more than 200 locations before the previous filing to 68 at the time of the August bankruptcy.

Z Capital was already a part owner of the company when it agreed to buy the Cypress, Calif.-based chain operator.

James Zenni, Z Capital’s CEO, said the company under its new name and leadership would seek to expand both organically and for acquisitions.

“We look forward to this next chapter with Xperience XRG as we pursue organic growth opportunities to expand our national footprint and simultaneously enhance the portfolio through strategic acquisitions to drive value for our stakeholders,” Zenni said in a statement.

Rahul Sawhney, senior managing director for Z Capital, said that the rebranding of Real Mex to Xperience “speaks to an unfettered focus on the highest standards of everything that goes into guest experience.”

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