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Financing

Farmer’s Fridge secures $30M for expansion

The company, which sells salads via vending machines, plans to more than double its footprint.
Photograph courtesy of Farmer's Fridge

Farmer’s Fridge, a Chicago-based company selling jarred salads via refrigerated vending machines, secured $30 million in venture capital funding, the majority investor announced Wednesday.

Farmer’s Fridge, founded in 2013, currently operates 185 vending machines in Chicago and Milwaukee, largely in office buildings, hospitals, colleges and universities, and drug stores. It also runs a stand at a food hall in Chicago. 

Another 225 vending units are slated to be in operation by the end of the year, founder and CEO Luke Saunders told the Chicago Tribune.

The funding round, led by Innovation Endeavors, will allow Farmer’s Fridge to add employees as well as some 400 to 500 locations across the Midwest by the end of 2019, according to the newspaper report.

Tech-centric Farmer’s Fridge, with menu items such as Smoked Cheddar Cobb Salad and Peach Caprese Salad, collects data to predict consumption and adjust its supply chain.

“The learnings that Farmer’s Fridge leverages are not one-time; using a robust data infrastructure, machine learning, and automation, the team can constantly experiment and drive agile development of both hardware and software,” according to an Innovation Endeavors post announcing the investment. “In a world where less than 5% of vending machines have systems to track inventory, the Farmer’s Fridge team is light years ahead of the pack.”

The salad refrigerators are a good fit for “the millions of locations with a desperate need for healthy food … [that] don’t have enough traffic to support the overhead of a restaurant,” the post said.

Innovation Endeavors was founded by former Google CEO Eric Schmidt to fund projects that focus on “transformational technology.”

Farmer’s Fridge workers prepare all meals in a central kitchen. Vending machines are restocked each weekday. Unsold items are donated to area food pantries. 

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