Honeygrow lands $18 million investment

Cash will fuel expansion of mini-sized offshoot.

Fast-casual chain Honeygrow announced today it has raised an additional $18 million in funding, largely to expand its new small-footprint express concept, Minigrow.

Honeygrow’s latest cash infusion, part of a Series E fundraising round, brings its total lifetime fundraising to $70 million, according to a statement from the Philadelphia-based brand.

This latest investment, from Miller Investment Management, will also fuel development of a new app that combines the loyalty programs for Honeygrow and Minigrow, as well as other tech upgrades for the chain.

Honeygrow founder and CEO Justin Rosenberg said in a statement that Minigrow’s first unit has “really exceeded our expectations” and that the scaled-down concept is slated for new stores in New York City, Boston, Chicago and Washington, D.C., in 2018.

Honeygrow, founded in 2012, specializes in customizable stir-fries and salads and now has more than 20 locations. Minigrow launched this fall, with a pared-down menu, allowing the chain to cut costs in high-density urban areas with streamlined kitchens and reduced square footage.

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