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How Jollibee plans to take over the U.S.

Maribeth Dela Cruz, president of Jollibee North America, joins the RB podcast “A Deeper Dive” to talk about the chain’s plan to grow in the U.S.

The track record of international concepts expanding in the U.S. is not great. Jollibee Foods plans to change that.

Maribeth Dela Cruz, president of Jollibee Foods North America, joins this week’s episode of the Restaurant Business podcast “A Deeper Dive” to talk about the chain’s plans to change that.

Jollibee Foods was founded in the Philippines in 1975 and grew into a global powerhouse, with its flagship chicken chain Jollibee. The company has been in the U.S. since 1998 and today operates 66 locations here.

Dela Cruz talks about the company’s aggressive plans to expand that number, and how the pandemic introduced U.S. consumers to the chain’s bone-in chicken and the rest of its distinct menu. She also discusses challenges finding real estate and the ever-present labor issue.

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