How Tamer Afr is fixing Big Boy

A Deeper Dive: The CEO of Big Boy Restaurants, who acquired the chain more than four years ago, joins the podcast to discuss the brand’s changes, its drive-thru location and its international push.

What is going on with Big Boy?

This week’s episode of the Restaurant Business podcast A Deeper Dive features Tamer Afr, the CEO of the family-dining chain, to talk about the state of the brand.

Afr has an interesting story. He had never been in the restaurant business until just less than five years ago, when he bought Big Boy as a potential growth opportunity.

He then had to learn the industry while fixing a chain with an 87-year history. Afr talks about what kind of changes he’s been making, such as its reach into delivery and its foray into international markets.

And we talk about what kinds of things Big Boy is doing now, why the brand has so many different alternative names such as Frisch’s Big Boy and Bob’s Big Boy and how they’re all related. And we talk about the chain’s new drive-thru concept it just opened in Michigan.

It’s an interesting conversation about buying and fixing a legacy brand, so please have a listen.

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