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Chipotle adds new Lifestyle Bowls for cooped-up consumers

The fast-casual chain is targeting those who’ve gotten off track with their health and fitness goals while self-isolating.
Chipotle Mexican Grill
Photos courtesy of Chipotle

Chipotle Mexican Grill on Tuesday rolled out five new Lifestyle Bowls, specifically targeting consumers who want to “get back on track with their health and fitness goals” while sheltering at home.

The new bowls, which were created by fitness trainers, athletes and nutrition experts, are only available via Chipotle’s app and website.

The new bowls are in addition to diet-specific bowls the fast-casual chain launched early last year.

“While we have existing Lifestyle Bowls for specific diets, we’re encouraging our fans to eat healthy their way with new menu options inspired by orders from some of our most influential fans in the fitness world,” CMO Chris Brandt said in a statement.

The new bowls are all made from Chipotle’s existing ingredients, with a focus on whole grains, lean protein and fresh produce.

They include the Chris Brickley Bowl, with brown rice, double chicken, tomato salsa, roasted chile corn salsa, cheese, lettuce and guacamole; the Cody Rigsby Salad with supergreens lettuce, light brown rice, double chicken, fajita veggies, fresh tomato salsa, tomatillo-green chile salsa and guacamole; the Dr. Mark Hyman Salad with supergreens lettuce, brown rice, black beans, chicken, fajita veggies, tomato salsa, tomatillo-green chile salsa and guacamole; the Tia-Clair Toomey Bowl with white rice, black beans, chicken, fajita veggies, tomato salsa, cheese, lettuce and guacamole; and the Mat Fraser Bowl with white rice, black beans, double chicken, tomatillo-red chile salsa, roasted chile-corn salsa, sour cream, extra cheese and guacamole.

Chipotle Influencers

Chipotle is also promoting live workouts and Q&A sessions with its health experts via Instagram Live.

The Newport Beach, Calif.-based chain said it developed the new menu items after finding that consumers are struggling to maintain healthy lifestyles while self-isolating. More than a third of those surveyed by Chipotle and YouGov said their were eating more “junk food” during this time, and 44% said they’d fallen off their workout schedule.

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