Jimmy John’s is launching two Summer LTO Wraps Monday, each filled with a popular salad—Chicken Caesar and Beefy Ranch.
These are the first wraps for the sandwich chain and are among multiple limited-time offers the brand plans to launch in 2021.
The Chicken Caesar Wrap features seasoned chicken, mini croutons, shaved Parmesan cheese, lettuce, tomato, mayo and creamy Caesar dressing, rolled up in a garlic and herb wrap. Beefy Ranch layers roast beef, bacon, cheddar cheese, onion, lettuce, tomato, cucumber, mini croutons, mayo and ranch dressing in a flour wrap.
“At Jimmy John’s, we’re constantly looking to innovate and evolve our sandwich lineup to deliver a best-in-class experiences for our guests. We have done just that this summer with our new limited-time Summer Wraps—delicious, mouth-watering new flavors featuring the fresh veggies and quality ingredients you’ve come to expect from Jimmy John’s in an entirely new form,” Darin Dugan, chief marketing officer at Jimmy John’s, said in a statement.
The chain is promoting the launch of the wraps through an integrated marketing campaign across retail, social, online and broadcast channels featuring actor-comedian Brad Garrett, reprising his role of Tony Bolognavich “The King of Cold Cuts,” first introduced during Super Bowl LV in February.
The new Summer LTO Wraps are the highest-performing concepts ever put through the Jimmy John’s consumer screening process, according to a statement from the company.
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