McRib fans eagerly anticipate the return of the iconic sandwich to McDonald’s menu, and this year, it’s happening on Dec. 2.
For the first time since 2012, the McRib will be available at all U.S. McDonald’s locations nationwide, the chain announced today.
McDonald’s alerted fans to the news on Twitter, immediately generating lots of buzz among McRib lovers.
Fan website McRibGate which has been building anticipation for 2020 McRibSzn, as it is known by insiders, tweeted the news too. The site also posted an internal McDonald’s communication detailing the rollout. Included are key dates for restaurants to receive training kits (10/30), point-of-purchase materials and product (11/16) and end times for the run of the LTO (1/1-1/15/21).
The communication also spells out McDonald’s goal to drive Q4 performance and “provide exciting menu news during Recovery/Revival” with the launch of the McRib.
"The McRib has been a beloved menu item at McDonald's since its inception nearly 40 years ago," said Vice President of Menu Innovation, Linda VanGosen in a statement. “To our customers, it’s become more than a delicious, saucy moment … it’s a season, and it’s taking the internet by storm. That’s why this year, we’re proud to serve the McRib nationwide for everyone to enjoy.”
The sandwich, which made its debut in 1982, features a seasoned boneless pork slab slathered in tangy barbecue and topped with slivered onions and pickle slices.
Participating restaurants in McDonald’s 14,000-unit U.S. network are offering the McRib for carryout, drive-thru and delivery customers.
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