facebook pixal

Pizza Hut aims for competitive edge with hotter pizza

Pizza Hut

Aiming for another way to one-up its competitors, Pizza Hut says its pizzas will now arrive "up to 15 degrees hotter" thanks to a new insulated delivery system.

"What consumers want more than anything else is a hot pizza, which is why we couldn't be more excited about the system we have developed to make sure we serve a hot, crispy and craveable Pizza Hut pizza every time," Zipporah Allen, the chain’s vice president of marketing, said in a statement.

pizza hut delivery system

To celebrate its updated system, the chain has also developed a “Pizza Parka,” a coat crafted out of the same materials found in its new delivery pouch. The coat offers such features as a “marinara splash guard” and pockets where customers can store the popular pizza toppings of Parmesan cheese and red pepper flakes.

Pizza Hut customers who order a pizza online or via the chain’s app through the month of October will be entered to win a Pizza Parka.

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.


Exclusive Content


Developing a restaurant? Why not just hit your head with a hammer?

Reality Check: The industry's rebound is being hampered by a host of construction and permitting issues. And the near-term outlook isn't good.


Despite a host of concerns, restaurant franchisees remain optimistic

The Bottom Line: Margins took a hit last year and inflation remains a concern. But a new survey says most franchise operators are optimistic. Here’s why.


Domino's executives spend a lot of money on pizza

The company reimburses its executives for their purchases of Domino’s food, which gives us some insight into their pizza-buying habits. CEO Russ Weiner bought $7,000 worth of pizzas last year.


More from our partners