facebook pixal
Food

Pizza Hut aims for competitive edge with hotter pizza

Pizza Hut

Aiming for another way to one-up its competitors, Pizza Hut says its pizzas will now arrive "up to 15 degrees hotter" thanks to a new insulated delivery system.

"What consumers want more than anything else is a hot pizza, which is why we couldn't be more excited about the system we have developed to make sure we serve a hot, crispy and craveable Pizza Hut pizza every time," Zipporah Allen, the chain’s vice president of marketing, said in a statement.

pizza hut delivery system

To celebrate its updated system, the chain has also developed a “Pizza Parka,” a coat crafted out of the same materials found in its new delivery pouch. The coat offers such features as a “marinara splash guard” and pockets where customers can store the popular pizza toppings of Parmesan cheese and red pepper flakes.

Pizza Hut customers who order a pizza online or via the chain’s app through the month of October will be entered to win a Pizza Parka.

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Financing

Yum Brands CEO David Gibbs doesn't get his company's stock price decline

The Bottom Line: The owner of Taco Bell, KFC, Pizza Hut and Habit has declined as much as 10% since reporting what Gibbs called a “blowout” first quarter. And the company argues that it could easily weather a downturn.

Financing

In a tough year for restaurants, CEO pay took a big hit

The highest-paid executive last year wasn't even a CEO, and three of the 10 best-paid chief executives no longer work for their companies.

Beverage

Beer sales flat? These bars know how to pump them up

A combination of target marketing and tech enhancements can spur craft beer sales for operators.

Trending

More from our partners