Food

Redefining dessert

Dessert used to be chosen as a sweet finish to the evening meal to celebrate, congratulate or reward. Technomic’s 2013 Dessert Consumer Trend Report shines a spotlight on the dessert diner, finding that dessert isn’t just an after-dinner treat anymore. Consumers are “reaching for easily accessible, handheld and portable treats at just about any time of day. Desserts are also functioning as snacks and even meal replacements,” explains, Darren Tristano, executive vice president of Technomic, Inc. And while indulgence is generally the goal, consumers also want healthier choices—especially low-calorie and sugar-free items—because they’re reaching for them more than ever:

  • 70 percent of consumers say they eat dessert once a week or more often
  • 40 percent of consumers eat dessert after a meal at least twice a week
  • 36 percent of consumers indicated that they are more likely to order dessert if a mini portion is available

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Financing

How Popeyes changed the chicken business

How did a once-struggling, regional bone-in chicken chain overtake KFC, the formerly dominant player in the U.S. market? With a fixation on sandwiches and many more new restaurants.

Financing

Get ready for a summertime value war

The Bottom Line: With more customers opting to eat at home, rather than at restaurants, more fast-food chains will start pushing value this summer.

Food

Inside Chili's quest to craft a value-priced burger that could take on McDonald's

Behind the Menu: How the casual-dining chain smashes expectations with a winning combination of familiarity and price with its new Big Smasher burger.

Trending

More from our partners