Texas Roadhouse fans can now buy the chain's steaks online.
The company on Monday unveiled Butcher Shop, a website that offers a variety of ready-to-grill, hand-cut steaks for home delivery along with seasoning and cooking instructions.
Texas Roadhouse began selling steaks on Amazon last year and also soft-launched Butcher Shop, but had not made the new channels public until now. The chain came up with the idea during the pandemic after it noticed guests wanting to stock up on steaks.
Butcher Shop's menu includes ribeyes, bone-in ribeyes, New York strips, filets, filet medallions and filet tips. All come in packs of four except the medallions, which come in packs of eight. The steaks range in price from $69.99 to $159.99.
Customers can also subscribe to have Roadhouse meats delivered every month, every other month or every quarter. They can be shipped anywhere in the continental U.S.
Roadhouse used the upcoming holidays—and coinciding turkey shortage—as a hook for the new channel, encouraging customers to consider serving steak as an alternative. It said demand has surged for its steaks since the traditional poultry entree has been hard to come by.
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