6. Along the Mediterranean spice route
The rise of Israeli and Levantine cuisines has put za’atar in the spotlight. This condiment is a blend of spices and seeds that can be sprinkled on salads, hummus, sandwiches, meats, fish and poultry to build intrigue. Zesty Z is marketing za’atar in jars and individual condiment packets, and has just introduced za’atar-seasoned popcorn.