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Will ‘caulifloodles’ do for Noodles & Co. what zoodles did?

With the introduction of cauliflower-infused noodles nationwide, the fast casual is hoping for another win with diners looking to up their vegetable intake.
Photograph courtesy of Noodles and Company

Building off the success of its zucchini noodles, Noodles & Co. announced Wednesday that cauliflower-infused pasta would be available nationwide as a permanent menu addition.

The Broomfield, Colo.-based fast casual teased the introduction of “caulifloodles” during its earnings announcement early last month, saying the vegetable-enhanced item closely resembles traditional pasta.

Cauliflower noodles can be substituted into any dish on the menu at no additional cost. They’ll be featured in two limited-time entrees: Cauliflower Rigatoni in Light Onion Cream Sauce and Cauliflower Rigatoni Fresca with Shrimp.

A regular portion of the cauliflower noodles includes a full serving of vegetables, according to Noodles & Co.

“By expanding our Zoodles and Other Noodles platform with dishes that include the light and nutrient-rich cauliflower-infused noodles, we’re able to offer choices for everyone in the family, no matter their dietary needs,” said Nick Graff, the company’s executive chef, in a statement.

Adding to its health-focused menu addition, Noodles & Co. also announced that it would remove fountain drinks as an option from the kids menu, replacing them with organic juices and milk.

Noodles is surely hoping for another hit with the introduction of cauliflower noodles. After debuting zoodles in May 2018, the chain recorded its best performance in six years and saw an uptick in visit frequency and the return of lapsed users.

 

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