Inside Flower Child

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For the newest healthy concept in FRC’s portfolio, CEO Sam Fox turned to potting sheds for inspiration. “They’re a calm place you’d want to spend an afternoon,” he says. His goal is for the Phoenix space to evoke one feeling: happiness. But to achieve that, the budget was admittedly blown. 

Better fast casual

Guests order at a counter and get their own drinks, but food is delivered and plates are cleared. “It’s the total package; higher quality food, finishes and hospitality,” says Fox. And with a $17 check average, guests pay for it.

Words to dine by

Phrases splashing windows and floors convey its “food revolution” stance. They also give a nod to the era of the rebel flower child, says Fox.

Bringing the inside out

The swinging window allows for an indoor/outdoor dining space with stools on either side of the windowsill-inspired counter. A common talking point for those sitting outside looking in: the green tractor seats. The potting shed theme carries through to the interior with wood paneling, garden tiles, wicker chairs, potted plants and found objects such as garden trinkets and garden-theme photos.

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