For the newest healthy concept in FRC’s portfolio, CEO Sam Fox turned to potting sheds for inspiration. “They’re a calm place you’d want to spend an afternoon,” he says. His goal is for the Phoenix space to evoke one feeling: happiness. But to achieve that, the budget was admittedly blown.
Bringing the inside out
The swinging window allows for an indoor/outdoor dining space with stools on either side of the windowsill-inspired counter. A common talking point for those sitting outside looking in: the green tractor seats. The potting shed theme carries through to the interior with wood paneling, garden tiles, wicker chairs, potted plants and found objects such as garden trinkets and garden-theme photos.
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