Inside Flower Child

Fox Restaurant Concepts’ latest venture aims to create a new dining category: better fast casual.

For the newest healthy concept in FRC’s portfolio, CEO Sam Fox turned to potting sheds for inspiration. “They’re a calm place you’d want to spend an afternoon,” he says. His goal is for the Phoenix space to evoke one feeling: happiness. But to achieve that, the budget was admittedly blown. 

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.


Exclusive Content


How Popeyes changed the chicken business

How did a once-struggling, regional bone-in chicken chain overtake KFC, the formerly dominant player in the U.S. market? With a fixation on sandwiches and many more new restaurants.


Get ready for a summertime value war

The Bottom Line: With more customers opting to eat at home, rather than at restaurants, more fast-food chains will start pushing value this summer.


Inside Chili's quest to craft a value-priced burger that could take on McDonald's

Behind the Menu: How the casual-dining chain smashes expectations with a winning combination of familiarity and price with its new Big Smasher burger.


More from our partners