Jack in the Box franchisees have hired an attorney and a communications specialist to forge what they’re calling “a true partnership” with the quick-service brand’s franchisor, with “better input” on strategic direction and investments.
The chain’s National Franchise Association used an amicable tone last night in announcing ratification of “a new purpose statement” on how the group could work with Jack in the Box’s management.
"The sum of these collective efforts will help our board to be more effective in serving our members as well as helping our franchisor build a stronger, more viable brand,” Anil Yadav, chairman of the group, said in a statement. Franchisees “look forward to working with the Jack in the Box leadership team as partners in our endeavors.”
However, Secretary Rabi Viswanath added, ““We have insights and understanding that our corporate partner needs. Therefore, we believe it is key to be certain that they have and understand our input in order to maximize the value of the brand.”
The association says it has 110 members who operate virtually the entire Jack in the Box system. The chain has been refranchising stores to become an all-franchised system.
Jack in the Box had yet to respond publicly to the statement as of this posting.
The chain has been one of the stronger performers among large quick-service operations in recent months. Among its initiatives have been a late-night “munchies” menu, a new design and offering burgers all day instead of just after breakfast.