KFC set to roll out its big new product

hot chicken kfc
KFC

While Taco Bell is spending millions to hype its newest product, sister-brand KFC is quietly finalizing the rollout of what may be a more significant introduction. The chicken chain is expected to roll its new Nashville Hot Chicken into all 4,300 U.S. stories on Monday.

The Nashville-style chicken, which is dipped in a peppery batter before being fried and served with sliced pickles, is seen as the chain’s most significant menu extension since it tried grilled chicken last decade.

The Yum! Brands chain has been whetting interest in Hot Chicken by sending a food truck into selected markets to provide samples. The approach is markedly softer than the ramp up to Taco Bell’s introduction of what it’s touting as its “biggest food innovation yet.” An announcement of the new product was released last week—but in the form of a press release with most of the information redacted.

The menu addition will be unveiled in a Super Bowl ad, Taco Bell’s first ad spot during the big game in three years.

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Operations

Trend or fad? These restaurant currents could go either way

Reality Check: A number of ripples were evident in the business during the first half of the year. The question is, do they have staying power?

Financing

Starbucks' value offer is a bad idea

The Bottom Line: It’s not entirely clear that price is the reason Starbucks is losing traffic. If it isn’t, the company’s new value offer could backfire.

Financing

Struggling I Heart Mac and Cheese franchisees push back against their franchisor

Operators say most of them aren't making money and want a break on their royalties. But they also complain about receiving expired cheese from closed stores. "Don't send us moldy product."

Trending

More from our partners