KFC set to roll out its big new product

hot chicken kfc
KFC

While Taco Bell is spending millions to hype its newest product, sister-brand KFC is quietly finalizing the rollout of what may be a more significant introduction. The chicken chain is expected to roll its new Nashville Hot Chicken into all 4,300 U.S. stories on Monday.

The Nashville-style chicken, which is dipped in a peppery batter before being fried and served with sliced pickles, is seen as the chain’s most significant menu extension since it tried grilled chicken last decade.

The Yum! Brands chain has been whetting interest in Hot Chicken by sending a food truck into selected markets to provide samples. The approach is markedly softer than the ramp up to Taco Bell’s introduction of what it’s touting as its “biggest food innovation yet.” An announcement of the new product was released last week—but in the form of a press release with most of the information redacted.

The menu addition will be unveiled in a Super Bowl ad, Taco Bell’s first ad spot during the big game in three years.

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Food

Restaurants can learn some foodservice tricks from supermarkets

State of the Plate: Nancy Kruse, RB’s menu trends columnist, says grocers are stepping up their game, and restaurants need to keep up.

Financing

So you are opening a restaurant in a Walmart? Good luck with that

The Bottom Line: The retail giant is adding regional restaurant chains to its stores, giving them some key exposure. But there are some real drawbacks to pay attention to.

Financing

The FTC signals a tougher stance on franchising, for now

The Bottom Line: The agency’s comments last week represented some of its toughest regulatory moves on franchising in years. But the election might have a say in it.

Trending

More from our partners