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Apple Store co-creator to lead Tender Greens' expansion

The retail veteran who helped to develop the Apple Store has joined the Tender Greens fast-casual restaurant chain as president. 

Denyelle Bruno succeeds concept co-founder David Dressler, who moves to chief people officer for 24-unit Tender Greens. He is the first person to hold that title for the chain.

Erik Oberholtzer, who co-founded Tender Greens with Dressler, remains CEO.

Bruno joins the operation from Drybar, a string of beauty parlors and an online retailer of hairstyling products.

Earlier in her career, Bruno worked closely with Apple co-founder Steve Jobs in creating the Apple Store concept, according to Tender Greens.

Tender Greens operates solely in California at present. In part because of backing from Danny Meyer’s New York City-based Union Square Hospitality Group, the chain is about to open stores on the East Coast.

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