Leadership

Association hosts new webinar on cultural intelligence and customer experience

Attendees will learn how developing an understanding for cultural nuance can increase customer comfort, employee engagement and the bottom line. 
Webinar logo text
Image courtesy of the National Restaurant Association

Cultural nuances around language, service, technology, and formality can affect customer satisfaction and likelihood of repeat visits and referrals. In this webinar, scheduled for April 14 at 2 p.m. ET, you’ll learn how developing an understanding for cultural nuance can increase customer comfort, employee engagement, and your bottom line. 

Learn from Andre Howell from the Multicultural Foodservice & Hospitality Alliance and Bill Fultz from Heartland Payment Systems on how developing a culture attuned to nuance can improve the customer experience.

In this webinar, you will:

  • Gain insight into how being aware of cultural nuance improves the customer experience
  • Understand how to assess and appreciate cultural differences in your customer base
  • Learn how to support your team members and their customer interaction 

Click here to download "How Cultural Intelligence Leads to Customer Comfort."

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Financing

Here' why Dutch Bros outperformed Starbucks last year

The Bottom Line: Data from Technomic shows that the drive-thru chain is outperforming its much larger rival on numerous metrics, which may help explain the brands' diverging performances.

Financing

Here's what we're looking for this upcoming earnings season

The Bottom Line: Here are a few key topics we’re watching as restaurant chains start reporting their end-of-year earnings next week, including Starbucks, McDonald’s, the Trump effect, optimism and weather.

Financing

As Trump 2.0 starts, another round of inflation may loom for restaurants

Threatened tariffs on Mexico, Canada and China could have a widespread impact on the industry, as could immigration restrictions, just as the environment normalizes.

Trending

More from our partners