David Ellis tapped to spur Uncle Julio's growth

The casual veteran was added to the L Catterton holding's leadership as part of a management team expansion.

Casual-dining veteran David Ellis has been named chief brand officer of Uncle Julio’s Mexican from Scratch, the polished-casual chain acquired in late 2017 by private-equity giant L Catterton Partners.

Ellis comes to the 31-unit operation after serving as VP of marketing and culinary for O’Charley’s. Earlier, he held executive posts at Olive Garden and Red Lobster, and logged experience in the quick-service market at KFC.

“David brings an extensive background in building strong restaurant brands to this position,” Uncle Julio’s CEO Tom Vogel said in a statement. He noted that the appointment is part of an expansion of the regional chain’s management team.

L Catterton also holds stakes in Velvet Taco, Hopdoddy Burger Bar, P.F. Chang’s and Piada Italian Street Food, among other growth brands. It bought Uncle Julio’s in October for an undisclosed price with the stated purpose of accelerating the 32-year-old concept’s growth. At the time, the chain had 29 locations.

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.


Exclusive Content


7 Brew is coming to your town, whether you like it or not

The drive-thru coffee chain is one of the fastest-growing concepts in the U.S. and has deals to keep it going. The company believes it has the training in place to make it work.


It's time to send 'ghost kitchen' to the graveyard

Tech Check: The catch-all term for delivery restaurants is no longer accurate. Let’s lay it to rest and come up with a new label.


Higher-end consumers may be slowing their spending

The Bottom Line: There is some evidence that higher-income consumers may be cutting back. Or maybe there was just some pent-up demand.


More from our partners