Dickey’s promotes its tech VP to CIO

Carissa De Santis joined the barbecue chain last year and led a redesign of the brand’s e-commerce site during the pandemic.
Dickey's CIO
Photo courtesy of Dickey's BBQ

Dickey’s Barbecue Pit promoted Carissa De Santis to chief information officer, the fast-casual chain announced Wednesday.

De Santis joined the brand last year to oversee all of the company’s technology platforms. At the outset of the pandemic, she led a team to redesign Dickey’s e-commerce site, which contributed to a 42% increase in digital sales and 122% increase in site traffic, the chain said.

“To say Carissa is deserving of this promotion would be an understatement,” CEO Laura Rea Dickey said in a statement. “Under Carissa’s leadership, Dickey’s technology capabilities have grown tremendously, which has played a huge role in taking our brand to the next level.”

De Santis also revamped internal reporting and resource channels, and integrated the brand’s third-party delivery providers into a consolidated service. That streamlining resulted in 400% growth of off-premise sales, the chain said.


Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.


Exclusive Content


Red Lobster needs a buyer. How does Darden sound?

Reality Check: The casual dining giant sold Red Lobster in a cloud of controversy a decade ago. Here's why a return to the fold may not be as crazy as it sounds.


KFC goes portable and poppable to grab the snacking generation

Behind the Menu: Bite-size Apple Pie Poppers, created to target customers' sweet spot, lend themselves to line extensions to expand the chain’s snack selections.

Emerging Brands

5 pre-emerging restaurant brands ready for takeoff

These small concepts are still proving out their ideas, but each shows promise as a potential candidate for the next generation of emerging chains.


More from our partners