Habit Burger’s chief marketing officer steps down

Matt Hood is leaving for another job, marking the second high-profile CMO resignation this week.

The chief marketing officer for the parent company of fast-casual Habit Burger Grill has resigned, the company announced today.

Matt Hood, who has been with The Habit Restaurants since 2014, is leaving “to pursue another opportunity,” Russ Bendel, the company’s president and CEO, said in a statement. The company did not provide details on Hood’s new job.

“In the more than three and a half years that he has been with The Habit, Matt has shown tremendous dedication, loyalty and passion for our brand, our customers and our team members, and we wish him the best in his new endeavor,” Bendel said.

Hood previously served as chief marketing officer for BJ’s Restaurants from 2008 to 2014.

His move marks the second high-profile CMO departure this week. Chipotle’s CMO Mark Crumpacker tendered his resignation Wednesday. Crumpacker’s last day with the company was Thursday.

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.


Exclusive Content


Chris Kempczinski changes his tune on restaurant automation

The Bottom Line: While noting that humans will continue to drive restaurants, the McDonald’s CEO notes that the calculus on automation gets closer as labor costs soar.

Emerging Brands

Mamahuhu hopes to spark 'third wave' that builds on legacy of Chinese-American mom and pops

Chef Brandon Jew takes on the fast-casual challenge of scaling quality food at an accessible price in a Panda Express-dominated segment. But you won't find Chrysanthemum Salad at Panda Express.


McDonald's is a chicken chain now

The company’s chicken business is “on par” with its beef business as Americans continue to devour more poultry. It plans more chicken products in the coming years.


More from our partners