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Luna Grill names a COO

Yum veteran Steve Holliday will run operations for the growing Mediterranean fast casual.
Luna Grill COO
Photo courtesy Luna Grill

Mediterranean fast-casual chain Luna Grill on Tuesday named industry veteran Steve Holliday as its new COO.

Holliday, who spent more than 20 years in various roles at Yum Brands, most recently ran a consulting business.

He will take over day-to-day operations, field support, systems and processes for the 52-unit, San Diego, Calif.-based chain.

“I’m thrilled to bring Steve on board,” chain President Rich Pinnella said in a statement. “His extensive expertise in both multi-unit operations and restaurant expansion, combined with a passion for employee development makes him the ideal COO to help propel Luna Grill’s growth plans.”

Pinnella, formerly of Taco Bell, was promoted to president of Luna Grill in June.

Holliday will be tasked with a variety of projects in the coming months, including using tech to optimize operations, off-premise dining and minimizing the restaurant’s footprint.

Luna Grill launched in 2004 and serves a menu of Mediterranean dishes largely made from non-GMO ingredients.


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