Nekter Juice Bar said Wednesday that Natalie Green has been promoted to chief operations Officer. Green began her career with Nekter in 2011 as controller, where she built and led the in-house accounting firm. For the past six years, she maintained the role of senior vice president of building operations.
Green will work alongside Nekter co-founders, CEO Steve Schulze and “chief visionary officer” Alexis Schulze, as well as other members of the leadership team.
“During the past 11 years, Natalie has proven to be an invaluable asset to Nekter Juice Bar, our incredible team and wonderful franchise partners, and ultimately our guests with her dedication and vision,” Steve Schulze said in a statement, “Natalie employs the ideal combination of proven operating expertise and collaborative spirit that is at the very core of our culture and company. Her talent for leadership by example, her drive and innovative thinking has been fundamental to Nekter and keeping it on course for expansive growth.”
Nekter, based in Santa Ana, Calif., said in a statement that its top 25% franchised stores reported average gross sales of more than $1 million in 2021. According to data from Restaurant Business sister company Technomic, U.S. system sales rose 13% last year to $95.5 million. The chain has 160 locations, most of which are franchise-operated.
The company said it has more than 150 new locations in development.
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