Marketing departments at three quick-service chain restaurants have announced major staffing shake-ups in recent days. Here’s a look at the changes.
1. Randy Poindexter retiring from Bojangles’
Bojangles’ Famous Chicken ‘n Biscuits is launching a national search for a chief marketing officer following the retirement of Randy Poindexter after nearly three decades with the company, the chain announced Wednesday.
Poindexter, who will officially retire on Aug. 1, has helped create advertising campaigns and brand partnerships, and he recently oversaw a 10-year $2.85 million agreement for naming rights to the Bojangles’ Entertainment Complex in Charlotte, N.C.
“We are indebted to Randy for helping to build Bojangles’ great brand for the last 28 years,” Jose Armario, the chain’s recently appointed CEO, said in a statement. “The tremendous impact of Rand’s leadership at our company is irrefutable.”
Before joining Bojangles’ in 1990, Poindexter held multiple marketing roles at Kentucky Fried Chicken.
“Bojangles’ has a dynamic new ownership group, a new energetic CEO and a new vision for the future,” Poindexter said in a statement. “Now just feels like the right time for me to announce my retirement and help prepare the brand for the exciting future that’s ahead.”
2. Church’s Chicken hires Brian Gies as global chief marketing officer
Brian Gies, who previously held top marketing posts at TGI Fridays and Burger King, was named executive vice president and global chief marketing officer of Church’s Chicken earlier this week.
The Atlanta-based chicken chain is ramping up for future growth, and Gies will be responsible for implementing the companies new global and domestic marketing programs.
“Brian is joining the team at a very exciting time,” Church’s Chicken CEO Joe Christina said in a statement. “His first-hand knowledge and excellent track record fits right in with the culture we are building and will play an intricate part of achieving our vision to be the global franchisor of choice.”
3. Smoothie King adds Rebecca Miller as CMO
Smoothie King announced Wednesday that the chain of more than 1,000 units has hired Rebecca Miller as chief marketing officer as the company rebrands.
Miller previously held marketing roles with On the Border Mexican Grill & Cantina and Pizza Hut.
Miller will also be tasked with steering Smoothie King’s marketing as it grows and working on brand strategy for the chain’s Clean Blends initiative, the company said.
“Rebecca has a great deal of talent and experience engaging and working with franchisees, which make up most of our system,” Smoothie King CEO Wan Kim said in a statement. “Her leadership style will position us for marketing success as we continue in our rapid growth phase and the ongoing focus on clean eating.”