87M adults to visit a restaurant for Mother’s Day, survey says

Newly released data shows what sort of impact restaurateurs may see this Sunday.

Most operators know the importance of Mother’s Day on the bottom line.

And newly released data shows what sort of impact restaurateurs may see this Sunday.

For instance:

  • Americans spend more than three times as much at restaurants on Mother’s Day as they do on any other gift or activity, according to data firm Cardlytics.
  • Forty-two percent of all restaurant spending on Mother’s Day happens in the Southern U.S.
  • Some 87 million adults will visit a restaurant on Mother’s Day this year, according to the National Restaurant Association.
  • That means 34% of all adults will observe the holiday at a restaurant, the association says. Of that number, nearly 50% will take mom out to dinner, 35% will go to lunch, 24% will take mom to brunch and 11% plan to treat her to breakfast.
  • Just 8% of adults surveyed said they plan to order takeout or delivery on Mother’s Day, the association found.

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.


Exclusive Content

Emerging Brands

The race is on for a piece of the pickleball pie

New concepts seem to pop up daily. Here's a look at how the pickleball eatertainment landscape is taking shape.


Will Subway make Roark Capital too dominant? Not really

The Bottom Line: The addition of the sandwich giant will make Roark a bigger player than McDonald's in the U.S. But its position in the sandwich market will not be all that unusual.


Restaurants still look expensive, and consumers are reacting

The Bottom Line: Restaurants have stepped off the pricing gas. But sales are slowing and traffic is weak, and more operators are turning to price promotions.


More from our partners