David Ellis is the new chief marketing officer for Friendly’s Restaurants and multi-concept franchisor BRIX Holdings, the companies announced Monday.
Ellis will lead brand strategy, marketing, public relations and digital initiatives for Friendly’s as well as for BRIX concepts such as Orange Leaf, Smoothie Factory, Red Mango, Souper Salad, Red Brick Pizza and Humble Donuts.
He’ll also be tasked with developing loyalty programs, online ordering and virtual brands.
Ellis comes to Friendly’s and BRIX from Uncle Julio’s, where he was also the CMO. He also served as vice president of marketing for O’Charley’s restaurants and has held leadership posts at KFC and Darden Restaurants.
Sylvia Becker, who has worked for Friendly’s for eight years, was also promoted to vice president of marketing for the 130-unit family restaurant chain.
“Both Sylvia and David have extensive backgrounds in the restaurant and foodservice industry and are well-versed in successful marketing practices that will be integral to our growth goals,” Craig Erlich, president and CEO of Friendly’s Restaurants and BRIX Holdings, said in a statement. “We look forward to their leadership as we invest in new marketing strategies to raise the profile of our entire portfolio of brands and as we focus on cultivating a new generation of loyal patrons for Friendly’s, creating new memories while preserving the rich legacy of this iconic brand.”