facebook pixal

Domino’s is now filling potholes

The chain has already worked with four municipalities on its Paving for Pizza program.
Domino's Pizza

Domino’s Pizza isn’t just filling orders.

It’s filling potholes.

The Ann Arbor, Mich.-based chain has undertaken an infrastructure program as a marketing stunt, filling potholes around the country as part of its Paving for Pizza strategy.

The company has already worked with four municipalities, fixing five potholes in Burbank, Calif., eight in Bartonville, Texas, 40 in Milford, Del., and 150 in Athens, Ga.

And Domino’s is promising more: The company’s Paving for Pizza website enables customers to nominate their own potholes to be filled.

What does road improvement have to do with pizza? The company says the plan is to make the world safe for pizza delivery.

“Cracks, bumps, potholes and other road conditions can put good pizzas at risk after they leave the store,” the company said in a release. “Now Domino’s is hoping to help smooth the ride home for our freshly made pizzas.”

“Have you ever hit a pothole and instantly cringed?” Russell Weiner, president of Domino’s USA, said in a statement. “We know that feeling is heightened when you’re bringing home a carryout order from your local Domino’s store. We don’t want to lose any great-tasting pizza to a pothole, ruining a wonderful meal.”

The pavement improvement program follows the chain’s campaign offering customers “carryout insurance,” replacing for free pizzas that get ruined as the customer heads home. Improving road conditions would seem to be a natural fit as a follow-up to that campaign.

The country’s largest pizza chain, traditionally known for its delivery, has been working to increase its carryout business in recent years. That slowed in the first quarter when Domino’s said that its delivery business increased—despite the presence of so many third-party delivery companies.

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.


Exclusive Content


Domino's CEO bets on himself

The Bottom Line: CEO Russell Weiner bought more than $1 million in stock earlier this month. But reversing the stock price’s recent slump will take a lot more.


A tweet comes between Grubhub and McDonald's franchisees

The Bottom Line: The fast-food burger chain’s former top U.S. corporate relations officer said, “cry me a river” in a now-deleted tweet about McDonald’s franchisees. It didn’t go over well, either with them or his new employer, Grubhub.


Burger King borrows preps from fine dining to innovate the menu

The burger chain’s new culinary focus reflects head chef Chad Brauze’s experience and passion gained in Michelin-starred restaurants.


More from our partners