OPINIONMarketing

How restaurants used to yell their identities from the rooftop

Restaurant Rewind: Once upon a time, marketing started literally at the top, with a distinctive color and configuration to a concept's roof. Here's how that practice poses a challenge today.

Social media may be the marketing channel of choice for restaurants today, but many chains once opted for loftier means. Like their roofs.

This week’s edition of Restaurant Rewind, Restaurant Business’ retro-focused podcast, looks back at restaurants' once-routine use of a particular color on the tops of their buildings as a marketing tool. Pizza Hut’s point of instant recognition was a red roof. Howard Johnson’s opted for orange. IHOP relied on light blue.

Podcast host and RB Editor At Large Peter Romeo takes listeners on a trip back to those days for a look at what was once a cookbook way of calling attention to a young concept. The quick report examines why the practice fell out of favor and how some brands are grappling with what those arresting roofs still say to the public about the concept they cap.

Download this and every episode from wherever you get your podcasts.

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Leadership

Restaurants bring the industry's concerns to Congress

Neary 600 operators made their case to lawmakers as part of the National Restaurant Association’s Public Affairs Conference.

Financing

Podcast transcript: Virtual Dining Brands co-founder Robbie Earl

A Deeper Dive: What is the future of digital-only concepts? Earl discusses their work to ensure quality and why focusing on restaurant delivery works.

Financing

In the fast-casual sector, Chipotle laps Panera Bread

The Bottom Line: The two fast-casual restaurant pioneers have diverged over the past five years, as the burrito chain has thrived while Panera hit a wall. Here's why.

Trending

More from our partners