Just Salad launched an endless salad bowl promotion for May, joining a number of other chains that have debuted recent pay-upfront deals.
Just Salad’s $99 Unlimited Salad Bowl, which sold out in about six hours today, entitles the purchaser to one salad each of the 31 days in May. That includes any chef-designed salad or a custom creation with four toppings and one protein. The deal breaks down to $3.19 per salad if purchased each day. The chain limited sales to 100 Unlimited Salad Bowls.
“This is the first time we’re doing it, so we’re testing the waters,” says Just Salad’s Chief Branding Officer Rosalin Siv.
A number of other chains have found success with similar pay-upfront promotions, most notably Olive Garden’s Never Ending Pasta Pass, which typically sells out in less than one second.
The Unlimited Salad Bowl promotion meshes with Just Salad’s sustainable, earth-friendly mission. The fast-casual chain already sells a $1 reusable bowl, with which customers can get free toppings during each visit. About 785,000 consumers have used the reusable bowls in the last year, the brand says.