NFL star Tim Tebow is the new national ambassador for fast-growing, health-focused chain Clean Juice, the company announced Tuesday.
Tebow, currently a tight end for the Jacksonville Jaguars and two-time national champion who has been outspoken about his Christian faith, aligns with Clean Juice’s “core values of healthy, clean living with a focus on raising the nutritional and educational value of organic food and beverages choices available to consumers across the nation,” according to a statement.
Tebow will appear in Clean Juice’s first national TV spot, as well as videos to be used across multiple platforms. Tebow will also be featured in social media, point-of-purchase materials, the chain’s website and more.
“Tim Tebow’s natural authenticity, inspiring reputation, commitment to healthy living, and unwavering faith is the perfect embodiment of the personal and professional values we hold dear at Clean Juice,” CEO Lando Eckles said in a statement. “We are truly blessed that Tebow has chosen to stand side-by-side with Clean Juice in becoming the face of the brand’s continued mission and vision of being healthy in body and strong in spirit.”
In addition, Clean Juice is partnering with the Tim Tebow Foundation to provide nutrition information and wellness education to underprivileged children.
Charlotte, N.C.-based Clean Juice was founded in 2015 as the country’s first and only USDA-certified organic juice bar franchise. The chain had 100 units in 2020 and sales of $39.3 million, up 18% over the year before, according to data from Restaurant Business sister firm Technomic.
“I’m very excited to be partnering with Clean Juice and to offer something that is truly clean and healthy,” Tebow said in a statement. “The biggest thing about Clean Juice over everything else is that you can trust the product and brand.”
Clean Juice sells acai bowls and juices made with fresh fruits and vegetables. Many of its menu items are promoted as having immune-boosting qualities.
Tebow, a Heisman Trophy winner, also played with the New York Mets. He returned to the NFL this year.