Marketing

Starbucks adds reusable tumbler giveaway to holiday cup rollout

The coffee chain’s holiday-themed cups have been a frequent source of controversy over the years.
Photographs courtesy of Starbucks

Starbucks, which for years has generated consumer conversation­—and frequent controversy—over its annual holiday coffee cups, is shaking things up this year.

The coffee giant, in the midst of its own search for a more environmentally friendly coffee cup, will for the first time give away reusable red tumblers to all who order holiday beverages. The offer, which begins Friday and is available while supplies last, will also entitle cup-holders to 50 cents off every 16-ounce holiday beverage from Saturday through Jan. 7 if they bring back the cup for the refill.

holiday cups

Starbucks has debuted a new line of disposable, holiday-themed cups each fall since 1997. In 2015, the company opted for a two-toned red cup instead of one with more obvious Christmas symbolism. Some critics accused Starbucks of removing Christmas from their cups “because they hate Jesus.”

This year’s four cup designs, which roll out Friday, feature red and cranberry vertical stripes; mint-green leaves and red berries; red and white houndstooth; and a green, plaid-like design accented with twinkling stars.

The cups’ debut coincides with Starbucks’ holiday menu launch. This season’s lineup includes a Chocolate Swirl Brioche, Pistachio Honey Croissant and Sugarplum Cheese Danish, along with the return of seasonal drinks including Peppermint Mocha, Toasted White Chocolate Mocha, Caramel Brulee Latte and Chestnut Praline Latte.

 

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Technology

The case for the (mostly) digital restaurant

Tech Check: Digitizing 100% of orders has become a North Star for some brands. But 90% might be the wiser goal.

Marketing

Older brands try new tricks in their quest to stay relevant

Reality Check: A number of mature restaurant chains are out to prove that age is just a number.

Financing

At Papa Johns, delivery shifts from its own apps to aggregators

The Bottom Line: The pizza delivery chain’s business with companies like Uber Eats and DoorDash is thriving while its own delivery is slowing. But this isn’t the beginning of the end of self-delivery, CEO Rob Lynch says.

Trending

More from our partners