Marketing

Wendy’s and Burger King shift their discounting rumble to the Twittersphere

After a social media spat erupted last week between Wendy’s and Burger King over their respective new meal deals, the fiery redhead proved she could be just as cheeky as the bigger burger chain’s wooden-faced mascot.

On Wednesday, Wendy’s tweeted a photo of its new 4 for $4 Meal, which includes a Jr. Bacon Cheeseburger, chicken nuggets, fries and a drink.

 

 

Burger King rebutted the next day with a tweet showcasing its 5 for $4 deal—essentially the same deal with the addition of a cookie. The photo was captioned, “5 for $4, because 5 is better than 4,”—essentially asserting that it had out-cookied its mortal enemy.

 

 

Well played, your highness, but did you really think you’d have the last tweet?

When a fan egged on the fight, asking what Wendy’s was going to “[fire] back,” the chain responded with two gut-busting words: “edible food.”

 


 

 

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