Marketing

Wendy’s and Burger King shift their discounting rumble to the Twittersphere

After a social media spat erupted last week between Wendy’s and Burger King over their respective new meal deals, the fiery redhead proved she could be just as cheeky as the bigger burger chain’s wooden-faced mascot.

On Wednesday, Wendy’s tweeted a photo of its new 4 for $4 Meal, which includes a Jr. Bacon Cheeseburger, chicken nuggets, fries and a drink.

 

 

Burger King rebutted the next day with a tweet showcasing its 5 for $4 deal—essentially the same deal with the addition of a cookie. The photo was captioned, “5 for $4, because 5 is better than 4,”—essentially asserting that it had out-cookied its mortal enemy.

 

 

Well played, your highness, but did you really think you’d have the last tweet?

When a fan egged on the fight, asking what Wendy’s was going to “[fire] back,” the chain responded with two gut-busting words: “edible food.”

 


 

 

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Consumer Trends

Fast food has lost its reputation as a cheap meal

Years of price hikes are driving consumers to grocery stores and even full-service restaurants, which are now viewed by some as a better deal.

Financing

Here’s what an activist investor could push Starbucks to do

The Bottom Line: With the coffee shop chain reportedly talking with an activist investor, here’s a look at some of the potential changes they might demand.

Financing

Panera apparently wants to go it alone again

The Bottom Line: The bakery/café chain is reportedly planning to sell Caribou and Einstein Bros. restaurant concepts three years after forming Panera Brands.

Trending

More from our partners