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Marketing

Wingstop names a new CMO

Christina Clarke becomes the fast-casual chain’s third marketing head in the past 18 months.
wingstop sign
Photograph: Shutterstock

Wingstop has appointed a new CMO, the chain announced Friday.

Christina Clarke, who had been serving as the Dallas-based fast casual’s interim chief marketing officer, will take over the role permanently.

Clarke, who was a marketing executive with PepsiCo for a dozen years, joined Wingstop last year and helped create the brand’s recent “Where flavor gets its wings” marketing campaign. 

There’s been a fair amount of turnover in Wingstop’s CMO role in recent months. Flynn Dekker, who had been the chain’s marketing head since 2014, resigned in March of last year. About three months later, Maurice Cooper was named to the post. Cooper left the company in September.

Despite the turnover, Wingstop posted a same-store sales increase of 12.3% for its Q3.

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