McDonald’s launches digital incubator in Silicon Valley

The fast food joint with over 300 billion served just opened shop in San Francisco’s Tenderloin neighborhood. The twist is they’re making digital products, not hamburgers.

The company’s tech hub at 658 Market Street has reportedly already hired a few engineers from PayPal, Facebook, AOL and Yahoo—and they’re looking to hire at least 20 more.

Much like Starbucks and a few other fast food joints, the company has already jumped into testing digital payments in the U.S. McDonald’s also got into World Cup fever this year with a downloadable augmented reality app posted right on their french fry packaging.

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