McDonald’s tries garlic fries

mcdonalds exterior

A handful of McDonald’s restaurants in the San Francisco area are testing garlic fries in what serves as the latest example of the latitude the chain’s operators have been given to regionalize their menus.

The fries, which incorporate garlic grown in nearby Gilroy, Calif., are tossed to order in a steel bowl by employees. In addition to garlic, the mix they’re coated in contains Parmesan cheese, olive oil and parsley.

“We’re proud of the work done by local franchisees and the regional team to create this menu item with locally sourced garlic, and we look forward to introducing Gilroy Garlic Fries to our customers in the Bay Area,” Michael Haracz, manager of culinary innovation for McDonald’s U.S. division, said in a statement.

McDonald’s has undergone a number of recent efforts to promote greater menu regionalization as part of its highly publicized turnaround plan.

If the San Francisco test proves successful, Gilroy Garlic Fries will roll out to close to 250 Bay Area units in August. 

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Financing

At Papa Johns, delivery shifts from its own apps to aggregators

The Bottom Line: The pizza delivery chain’s business with companies like Uber Eats and DoorDash is thriving while its own delivery is slowing. But this isn’t the beginning of the end of self-delivery, CEO Rob Lynch says.

Topics

How the shift to counter service has changed Steak n Shake's profitability

The Bottom Line: Sardar Biglari, chairman of the chain’s owner Biglari Holdings, details how the addition of kiosks and counter service has transformed restaurants.

Food

Grand Geneva Resort & Spa's 'Ouisconsin' croissants reflect the state's French legacy

Behind the Menu: Hyper-local Wisconsin ingredients and a three-day baking process turn out pastries that are in high demand by hotel guests.

Trending

More from our partners