By Chloe co-founder files suit against the fast casual

Chloe Coscarelli seeks to reclaim her name after her court-ordered removal from the growing brand.

Less than a week after vegan fast-casual chain By Chloe secured a $31 million investment, the concept’s estranged co-founder has filed suit against its current owners for trademark infringement, among other complaints.

“Chloe Coscarelli is universally and widely known as Chloe,” reads the first line of the 129-page, 14-count complaint against BC Hospitality and ESquared Hospitality filed Monday in the U.S. District Court for the Central District of California.

Coscarelli, a former Food Network cupcake competition winner, was ousted from By Chloe last year after an arbitrator declared the TV chef had been “grossly negligent” in handling the brand’s business dealings.

By Chloe co-founder, Samantha Wasser, is the daughter of ESquared Hospitality CEO Jimmy Haber, also an investor in the concept. In the complaint, Coscarelli claims Haber retaliated against her after she rejected his “advances.”

By Chloe representatives have not responded to a request for a comment on the lawsuit.

Coscarelli also alleges in the suit that By Chloe’s quality has declined since her forced removal, harming her reputation since her name remains on the concept.

Coscarelli is seeking a jury trial in the case.


Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.


Exclusive Content


BK franchisee Carrols goes from tragedy to triumph

The big Burger King franchisee has overcome a pandemic, inflation, questions about its future and the death of multiple executives to become the industry’s best turnaround story of 2023.


Who's on your fantasy restaurant-management team?

Reality Check: Why bother with fantasy football when the ideal virtual C-suite is waiting to be picked? Here's my roster.


Veggie Grill evolves the menu to keep pace with plant-based trends

Behind the Menu: Since the fast casual’s start in 2006, many new meat and dairy alternatives have come to market and consumers’ health perceptions have changed. Veggie Grill has been forced to change too.


More from our partners