For the third time in little more than a month, Grubhub has partnered with a restaurant operator on a digital-only concept.
This time, the delivery provider’s partner is New York City-based fast-casual chain Just Salad. The two parties are teaming up to launch Health Tribes, a virtual restaurant that sells “nutritionist-verified” dishes for those following keto, vegan, gluten-free and paleo diets.
Health Tribes is available for delivery or via pickup at any Just Salad location.
Last month, Grubhub joined forces with Chicago-based multiconcept operator Lettuce Entertain You Enterprises (LEYE) to sell entrees curated by the Bon Appetit Test Kitchen. In late August, Grubhub and LEYE launched a Whole30 Delivered concept to sell lunches and dinners approved for those following the Whole30 eating plan.
The menu for Health Tribes includes a couple of existing Just Salad dishes as well as new salad and warm bowl offerings such as the vegan Feisty Fiesta Bowl (cauliflower-broccoli rice, red cabbage, corn, grape tomatoes, picked red onion, tortilla chips and cilantro); the keto Pesto Parm (kale, spinach, red cabbage, grilled chicken, Parmesan, grape tomatoes); and the paleo Cauli-Crunch Bowl (cauliflower-broccoli rice, arugula, grilled chicken, pumpkin seeds, grape tomatoes and carrots).
“Just Salad has always been dedicated to making healthy food accessible to everyone, and the Health Tribes brand is a continuation of that mission,” said Stephen Swartz, Just Salad’s vice president of marketing, in a statement. “As the dietary needs and preferences of our guests evolve, we’re taking this step with Grubhub to evolve right alongside them.”
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