Operations

Just Salad partners with Grubhub on a digital-only concept

Health Tribes sells entrees geared toward those following keto, vegan, gluten-free and paleo diets.
Photograph courtesy of Just Salad

For the third time in little more than a month, Grubhub has partnered with a restaurant operator on a digital-only concept.

This time, the delivery provider’s partner is New York City-based fast-casual chain Just Salad. The two parties are teaming up to launch Health Tribes, a virtual restaurant that sells “nutritionist-verified” dishes for those following keto, vegan, gluten-free and paleo diets.

Health Tribes is available for delivery or via pickup at any Just Salad location. 

Last month, Grubhub joined forces with Chicago-based multiconcept operator Lettuce Entertain You Enterprises (LEYE) to sell entrees curated by the Bon Appetit Test Kitchen. In late August, Grubhub and LEYE launched a Whole30 Delivered concept to sell lunches and dinners approved for those following the Whole30 eating plan.

The menu for Health Tribes includes a couple of existing Just Salad dishes as well as new salad and warm bowl offerings such as the vegan Feisty Fiesta Bowl (cauliflower-broccoli rice, red cabbage, corn, grape tomatoes, picked red onion, tortilla chips and cilantro); the keto Pesto Parm (kale, spinach, red cabbage, grilled chicken, Parmesan, grape tomatoes); and the paleo Cauli-Crunch Bowl (cauliflower-broccoli rice, arugula, grilled chicken, pumpkin seeds, grape tomatoes and carrots).

“Just Salad has always been dedicated to making healthy food accessible to everyone, and the Health Tribes brand is a continuation of that mission,” said Stephen Swartz, Just Salad’s vice president of marketing, in a statement. “As the dietary needs and preferences of our guests evolve, we’re taking this step with Grubhub to evolve right alongside them.”

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Financing

How Popeyes changed the chicken business

How did a once-struggling, regional bone-in chicken chain overtake KFC, the formerly dominant player in the U.S. market? With a fixation on sandwiches and many more new restaurants.

Financing

Get ready for a summertime value war

The Bottom Line: With more customers opting to eat at home, rather than at restaurants, more fast-food chains will start pushing value this summer.

Food

Inside Chili's quest to craft a value-priced burger that could take on McDonald's

Behind the Menu: How the casual-dining chain smashes expectations with a winning combination of familiarity and price with its new Big Smasher burger.

Trending

More from our partners